本教材由十章組成，分別從旅游業(yè)發(fā)展的時(shí)間維度(旅游發(fā)展史)、客體(旅游吸引物)、供給方(旅游業(yè))、需求方(旅游市場(chǎng))、供需互動(dòng)(旅游體驗(yàn))、管理方(政府與旅游組織)、旅游賦能鄉(xiāng)村振興、新質(zhì)生產(chǎn)力驅(qū)動(dòng)下的旅游發(fā)展以及旅游活動(dòng)帶來(lái)的影響等角度展開(kāi)介紹，目的是為從事旅游研究的人士提供較為系統(tǒng)的旅游學(xué)相關(guān)理論與實(shí)踐參考。每個(gè)章節(jié)特別設(shè)計(jì)了教學(xué)目標(biāo)與要求、內(nèi)容導(dǎo)覽結(jié)構(gòu)圖、章節(jié)主題學(xué)前案例導(dǎo)入，以及學(xué)后案例分析等板塊。本教材希望通過(guò)這些設(shè)計(jì)引導(dǎo)學(xué)習(xí)者更加高效地理解知識(shí)、掌握知識(shí)，提升利用理論分析、指導(dǎo)旅游業(yè)運(yùn)營(yíng)管理實(shí)踐的能力。 This textbook consists of ten chapters, which respectively introduces the time dimension of tourism development (tourism development history), objectivity (tourism attractions), the supply (tourism industry), the demand (tourist markets), the tourism supply？demand interaction (tourism experience), the management (government and tourism organizations), tourism empowering rural revitalization, tourism development driven by new quality productive forces and the impact of tourism activities，to provide a systematic theoretical and practical reference for those interested in tourism studies. Each chapter has specially designed items such as teaching objectives and requirements, a content guide structure diagram, case studies in the beginning and at the end of each chapter. Hopefully, our efforts could enable learners to understand and master knowledge more efficiently, and help enhance their ability to put theory into practice in the field of tourism studies and industry operation.