本書為商務(wù)英語專業(yè)系列教材之國際商務(wù)概論。全書共16章,主要內(nèi)容涵蓋國際商務(wù)導(dǎo)論、國際商務(wù)的運營環(huán)境、國際商務(wù)的運營保障體系、國際商務(wù)的策略分析、國際商務(wù)的內(nèi)部管理、國際商務(wù)的貿(mào)易機制、國際商務(wù)基本流程等。
Chapter 1 國際商務(wù)概述
1.1 何謂國際商務(wù)?
1.2 為何學(xué)習(xí)國際商務(wù)?
1.3 國際商務(wù)與國際貿(mào)易
1.4 國際商務(wù)形式
1.5 從事國際商務(wù)的必要性
1.6 現(xiàn)代國際商務(wù)研究
1.7 公司介入國際商務(wù)之原因
1.8 全球化
1.9 國際化
1.10 關(guān)稅與貿(mào)易總協(xié)定及世界貿(mào)易組織
1.11 國際商務(wù)舞臺上的中國
Chapter 2 國際商務(wù)框架
2.1 經(jīng)濟一體化的層次
2.2 三足鼎立(三大區(qū)域)
2.3 三大區(qū)域之外
Chapter 3 文化與國際商務(wù)
3.1 何謂文化?
3.2 文化層面
3.3 文化差異的原因
3.4 國際商務(wù)中的文化碰撞
3.5 企業(yè)文化與民族文化
3.6 文化碰撞與跨國公司
Chapter 4 國際商務(wù)環(huán)境
4.1 經(jīng)濟環(huán)境
4.2 政治環(huán)境
4.3 法律環(huán)境
4.4 社會文化環(huán)境
……
Chapter 5 國際貿(mào)易
Chapter 6 國際營銷
Chapter 7 國際金融
Chapter 8 國際會計、國際審計和國際稅收
Chapter 9 跨國企業(yè)
Chapter 10 對外直接投資
Chapter 11 人力資源管理
Chapter 12 國際物流
Chapter 13 電子商務(wù)
Chapter 14 國際商法
Chapter 15 國際支付
參考文獻
《國際商務(wù)概論》:
The three types of economies are closely related to the political systems of the nations.Free enterprise economies are ones where the govemment almost has no control The trade, and industry are largely run by private firms.The best example of this type is the United States of America.In addition, some other countries that have mixed economies are getting closer and closer to free enterprise by means of privatization.
Mixed economies are ones where different types of economies exist side hy side.In mixed economies there are industries that are run by the state, but a large number of industries and most trading activities are controlled hy private firms.The best examples are the countries of the European Union ( EU).Many advanced nations and developing nations also have some state—run industries.
Controlled economies are ones where the government controls the whole economy.Besides, the trading activities are also controlled by the govemment.China used to be of this type of economy.
In a way, we may say all economies are mixed economies with some differences in the extent to which the economies are mixed.This is because mixed economies have the advantages of controlled economies and free enterprise economies but avoid their respective disadvantages.
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