CHAPTER 1 第1章

Options for Organizing Business 2 企業(yè)的組織形式

Enter the World of Business 進入商業(yè)世界

Shareholder Activism 3 股東激進主義

Introduction 4 引言

Sole Proprietorships 4 獨資企業(yè)

Advantages of Sole Proprietorships 5 獨資企業(yè)的優(yōu)勢

Disadvantages of Sole Proprietorships 6 獨資企業(yè)的劣勢

Partnerships 8 合伙企業(yè)

Types of Partnership 9 合伙企業(yè)的類型

Articles of Partnership 9 合伙條款

Advantages of Partnerships 10 合伙企業(yè)的優(yōu)勢

Disadvantages of Partnerships 12 合伙企業(yè)的劣勢

Taxation of Partnerships 13 合伙企業(yè)的稅負

Corporations 14 公司

Creating a Corporation 14 公司的創(chuàng)建

Types of Corporations 15 公司的類型

Elements of a Corporation 17 公司要素

Advantages of Corporations 19 公司的優(yōu)勢

Disadvantages of Corporations 20 公司的劣勢

Other Types of Ownership 21 其他的所有權(quán)形式

Joint Ventures 21 合資企業(yè)

S Corporations 21 S 公司

Limited Liability Companies 22 有限責(zé)任公司

Cooperatives 22 合作社

Trends in Business Ownership: Mergers and Acquisitions 23 企業(yè)所有權(quán)的發(fā)展趨勢 ：合并與收購

So Youd Like to Start a Business 26

Review Your Understanding 27

Revisit the World of Business 28

Learn the Terms 28

Check Your Progress 28

Get Involved 28

Build Your Skills: Selecting a Form of Business 29

Solve the Dilemma: To Incorporate or Not to Incorporate 29

Build Your Business Plan: Options for Organizing Business 30

See for Yourself Videocase: PODS Excels at Organizing a Business 30

Team Exercise 31

CHAPTER 2 第2章

Small Business, Entrepreneurship, and Franchising 32 小型企業(yè)、創(chuàng)業(yè)企業(yè)和特許經(jīng)營

Enter the World of Business 進入商業(yè)世界

Chobani Yogurt Fights for Dominance in the Yogurt Market 33 喬巴尼搶占酸奶市場

Introduction 34 引言

The Nature of Entrepreneurship and Small Business 34 創(chuàng)業(yè)企業(yè)和小型企業(yè)的實質(zhì)

What Is a Small Business? 35 什么是小型企業(yè)

The Role of Small Business in the American Economy 36 小型企業(yè)在美國經(jīng)濟中扮演的角色

Industries That Attract Small Business 38 吸引小型企業(yè)的行業(yè)

Advantages of Small-Business Ownership 40 小型企業(yè)的優(yōu)勢

Independence 40 自主性

Costs 41 成本

Flexibility 41 靈活性

Focus 41 專注

Reputation 41 聲譽

Disadvantages of Small-Business Ownership 41 小企業(yè)的劣勢

High Stress Level 42 高壓力

High Failure Rate 42 高失敗率

Starting a Small Business 44 小型企業(yè)的創(chuàng)辦

The Business Plan 44 商業(yè)計劃

Forms of Business Ownership 45 企業(yè)所有權(quán)形式

Financial Resources 45 融資來源

Approaches to Starting a Small Business 47 創(chuàng)辦小型企業(yè)的方法

Help for Small-Business Managers 49 小型企業(yè)管理者可獲得的幫助

The Future for Small Business 50 小型企業(yè)的未來

Demographic Trends 50 人口發(fā)展趨勢

Technological and Economic Trends 51 科技與經(jīng)濟趨勢

Making Big Businesses Act Small 52 大公司如何像小型企業(yè)那樣行動

So You Want to Be an Entrepreneur or Small-Business Owner 53

Review Your Understanding 53

Revisit the World of Business 54

Learn the Terms 54

Check Your Progress 55

Get Involved 55

Build Your Skills: Creativity 55

Solve the Dilemma: The Small-Business Challenge 56

Build Your Business Plan: Small Business, Entrepreneurship, and Franchising 57

See for Yourself Videocase: SonicA Successful Franchise with an Old-Fashioned Drive-In Experience 57

Team Exercise 58

CHAPTER 3 第3章

The Nature of Management 60 管理的本質(zhì)

Enter the World of Business 進入商業(yè)世界

The Importance of Middle Managers 61 中層管理者的重要性

Introduction 62 引言

The Importance of Management 62 管理的重要性

Management Functions 63 管理的職能

Planning 63 規(guī)劃

Organizing 67 組織

Staffing 67 人員配置

Directing 68 指導(dǎo)

Controlling 69 控制

Types of Management 70 管理的類型

Levels of Management 70 管理層級

Areas of Management 73 管理的領(lǐng)域

Skills Needed by Managers 75 管理者需要的技能

Technical Expertise 75 專業(yè)技能

Conceptual Skills 76 概念化技能

Analytical Skills 76 分析技能

Human Relations Skills 76 人際交往技能

Leadership 76 領(lǐng)導(dǎo)力

Employee Empowerment 79 員工授權(quán)

Decision Making 79 決策制定

Recognizing and Defining the Decision Situation 80 識別和界定決策情形

Developing Options 81 制訂可選方案

Analyzing Options 81 分析可選方案

Selecting the Best Option 82 選擇最佳方案

Implementing the Decision 82 執(zhí)行決策

Monitoring the Consequences 82 監(jiān)測效果

Management in Practice 82 實踐中的管理

So You Want to Be a Manager 84

Review Your Understanding 84

Revisit the World of Business 85

Learn the Terms 85

Check Your Progress 85

Get Involved 85

Build Your Skills: Functions of Management 86

Solve the Dilemma: Making Infi nity Computers Competitive 87

Build Your Business Plan: The Nature of Management 87

See for Yourself Videocase: Planning Drives the Success of Ford Fusion 88

Team Exercise 89

CHAPTER 4 第4章

Organization, Teamwork, and Communication 90 組織、團隊和溝通

Enter the World of Business 進入商業(yè)世界

CarMax Uses Decentralized Structure to Support Teamwork 91 車美仕采用分權(quán)式組織結(jié)構(gòu)加強團隊合作

Introduction 92 引言

Organizational Culture 92 企業(yè)文化

Developing Organizational Structure 94 制定組織結(jié)構(gòu)

Assigning Tasks 95 任務(wù)的分配

Specialization 95 專業(yè)化

Departmentalization 96 部門化

Assigning Responsibility 99 責(zé)任的分配

Delegation of Authority 100 授權(quán)

Degree of Centralization 100 集權(quán)程度

Span of Management 102 管理幅度

Organizational Layers 102 組織層級

Forms of Organizational Structure 103 組織結(jié)構(gòu)的形式

Line Structure 103 直線式結(jié)構(gòu)

Line-and-Staff Structure 104 直線參謀式結(jié)構(gòu)

Multidivisional Structure 104 多事業(yè)部制結(jié)構(gòu)

Matrix Structure 105 矩陣式結(jié)構(gòu)

The Role of Groups and Teams in Organizations 106 小組與團隊在組織中的角色

Committees 107 委員會

Task Forces 107 特別工作組

Teams 107 團隊

Communicating in Organizations 109 組織中的溝通

Formal Communication 110 正式溝通

Informal Communication Channels 111 非正式溝通渠道

Monitoring Communications 111 對溝通的監(jiān)控

Improving Communication Effectiveness 112 提高溝通效率

So You Want a Job in Managing Organizational Culture, Teamwork, and Communication 113

Review Your Understanding 113

Revisit the World of Business 114

Learn the Terms 114

Check Your Progress 114

Get Involved 115

Build Your Skills: Teamwork 115

Solve the Dilemma: Quest Star in Transition 116

Build Your Business Plan: Organization, Teamwork, and Communication 116

See for Yourself Videocase: Zappos Creates Organizational Structure and Culture with Teams 117

Team Exercise 117

CHAPTER 5 第5章

Managing Service and Manufacturing Operations 118 服務(wù)與生產(chǎn)運營管理

Enter the World of Business 進入商業(yè)世界

Manufacturers Use Remote Monitoring Systems to Detect 制造廠商采用遠程監(jiān)控系統(tǒng)發(fā)現(xiàn)問題

Problems 119

Introduction 120 引言

The Nature of Operations Management 120 運營管理的本質(zhì)

The Transformation Process 121 轉(zhuǎn)化過程

Operations Management in Service Businesses 121 服務(wù)型企業(yè)的運營管理

Planning and Designing Operations Systems 125 運營系統(tǒng)的規(guī)劃和設(shè)計

Planning the Product 125 產(chǎn)品規(guī)劃

Designing the Operations Processes 126 運營流程的設(shè)計

Planning Capacity 127 產(chǎn)能規(guī)劃

Planning Facilities 128 設(shè)施規(guī)劃

Sustainability and Manufacturing 131 可持續(xù)發(fā)展與制造

Managing the Supply Chain 132 供應(yīng)鏈管理

Purchasing 133 采購

Managing Inventory 133 庫存管理

Outsourcing 135 外包

Routing and Scheduling 137 生產(chǎn)路徑和日程安排

Managing Quality 138 質(zhì)量管理

International Organization for Standardization (ISO) 140 國際標準化組織

Inspection 141 檢查

Sampling 141 抽樣

Integrating Operations and Supply Chain Management 142 運營和供應(yīng)鏈管理的整合

So You Want a Job in Operations Management 143

Review Your Understanding 143

Revisit the World of Business 144

Learn the Terms 144

Check Your Progress 144

Get Involved 145

Build Your Skills: Reducing Cycle Time 145

Solve the Dilemma: Planning for Pizza 146

Build Your Business Plan: Managing Service and

Manufacturing Operations 146

See for Yourself Vidoecase: Home Run Inns Operational

Excellence Propels It to Top Spot 147

Team Exercise 147

Notes 148 注釋

Glossary 154 術(shù)語表

Photo Credits 159 圖片版權(quán)