《跨文化商務(wù)交際》以提高學(xué)習(xí)者跨文化溝通能力為目的,貫徹了“輸出驅(qū)動(dòng),輸入促成”的教學(xué)理念,著眼提高學(xué)生的英語(yǔ)語(yǔ)言跨文化交際能力以及跨文化意識(shí),寓價(jià)值觀引導(dǎo)于知識(shí)傳授和能力培養(yǎng)之中,幫助學(xué)生塑造正確的世界觀、人生觀、價(jià)值觀,同時(shí)注重在潛移默化中堅(jiān)定學(xué)生的理想信念,厚植學(xué)生的愛(ài)國(guó)主義情懷。
Chapter 1 Culture,Communication and Cross-cultural Communication
Chapter 2 Cultural Values
Chapter 3 Language and Culture
Chapter 4 Verbal Communication
Chapter 5 Nonverbal Communication
Chapter 6 Social Customs and Interactions
Chapter 7 Culture Shock and Adaptation
Chapter 8 Cross-cultural Communication in Various Contexts
Chapter 9 Cross-cultural Business Negotiation
Chapter 10 Cross-cultural Marketing