Contents 目錄

前言

◎ Unit 1 The Components of Business

Letters

商務(wù)信函的構(gòu)成 // 1

1.1 The Essential Parts of a Business Letter // 1

1.2 The Optional Parts of a Business Letter //3

1.3 Business Letter Formats //5

1.4 The Overall Appearance of a Business

Letter //9

◎ Unit 2 Tone of a Business Letter

商務(wù)信函的語(yǔ)氣 //12

2.1 Writing for Your Audience //12

2.2 Three Approaches in Dealing with

Messages //17

◎ Unit 3 Language Styles of a Business

Letter

商務(wù)信函的語(yǔ)言風(fēng)格 //27

3.1 Clarity //27

3.2 Conciseness //28

3.3 Courtesy //29

◎ Unit 4 Inquiries

詢問(wèn)函 //36

4.1 Introduction //36

4.2 Sample Letters //36

◎ Unit 5 Replies

回復(fù)函 //46

5.1 Introduction //46

5.2 Sample Letters //47

◎ Unit 6 Letters of Declining

拒絕函 //57

6.1 Introduction //57

6.2 Sample Letters //58

◎ Unit 7 Goodwill and Social Letters

友好與社交信函 //67

7.1 Invitation Letter //67

7.2 Letter of Thanks //75

7.3 Letter of Complaints and Claims //78

◎ Unit 8 Interoffice Routine Letters

辦公室日常信函 //92

8.1 Letters of Appointment //92

8.2 Letters of Recommendation //96

8.3 Notice //100

◎ Unit 9 Memos

備忘錄 //113

9.1 Introduction //113

9.2 Basic Structure of Memos //113

9.3 Sample Memos //116

◎ Unit 10 Sales Letters and Advertisement

促銷(xiāo)信函與廣告 //125

10.1 Persuasive Writing //125

10.2 Sales Letters //126

10.3 Advertisement //132

◎ Unit 11 Business Reports

商務(wù)報(bào)告（I）//138

11.1 General Introduction to Reports //138

11.2 Charts in Business Reports //140

◎ Unit 12 Business Reports

商務(wù)報(bào)告（II）//151

12.1 Informational Reports //151

12.2 Analytical Reports //156

◎ Unit 13 Tender and Bidding Documents

招標(biāo)書(shū)、投標(biāo)書(shū) //168

13.1 Introduction //168

13.2 Tender and Bidding Documents //171

◎ Unit 14 Employment Writing

就業(yè)寫(xiě)作 //182

14.1 A letter of Application //182

14.2 Resume //185

14.3 Thank-you Letter after Interview //189

14.4 Offer Letter //190

References

參考文獻(xiàn) //197