定 價(jià)：49 元
叢書名：高職高專商務(wù)英語(yǔ)實(shí)訓(xùn)系列教材
- 作者：郭曉麗
- 出版時(shí)間：2024/4/1
- ISBN：9787300326412
- 出 版 社：中國(guó)人民大學(xué)出版社
- 中圖法分類：F75
- 頁(yè)碼：
- 紙張：
- 版次：2
- 開本：16
本教材根據(jù)外貿(mào)業(yè)務(wù)操作流程來(lái)組織教學(xué)內(nèi)容，主要包括九個(gè)章節(jié)：撰寫開發(fā)信、詢盤和發(fā)盤、還盤、確認(rèn)訂單、磋商付款條件、信用證、包裝、運(yùn)輸和處理索賠。根據(jù)教學(xué)目標(biāo)、教學(xué)內(nèi)容和教學(xué)情境進(jìn)行每個(gè)章節(jié)的教學(xué)設(shè)計(jì)。將較難的工作任務(wù)拆分為若干項(xiàng)易于操作的子任務(wù)。這些子任務(wù)在認(rèn)知順序和難易程度上逐層遞進(jìn)，前一任務(wù)為后續(xù)任務(wù)提供職業(yè)素養(yǎng)、語(yǔ)言技能和寫作技能支撐，循序漸進(jìn)地幫助學(xué)生完成任務(wù)，從而達(dá)成教學(xué)目標(biāo)。本書為第二版。
郭曉麗，深圳信息職業(yè)技術(shù)學(xué)院副教授，2003年7月畢業(yè)于武漢大學(xué)外語(yǔ)學(xué)院，英語(yǔ)專業(yè)研究生。之后一直在深圳信息職業(yè)技術(shù)學(xué)院任教，現(xiàn)任應(yīng)用外語(yǔ)學(xué)院副院長(zhǎng)，主持國(guó)家級(jí)、省級(jí)教改項(xiàng)目多項(xiàng)。
Unit 1 Establishing Business Relations
Activity 1 Connecting with prospects
Activity 2 Impressing the prospects
Activity 3 Writing prospecting emails
Language Practice
Emails and experience from professionals in international trade
Unit 2 Inquiries and Offers
Activity 1 Analyzing inquiries
Activity 2 Replying to inquiries
Activity 3 Firm offers and non-firm offers
Activity 4 Writing an offer
Language Practice
Emails and experience from professionals in international trade
Unit 3 Counter-offers
Activity 1 Negotiating prices
Activity 2 Counter-offers
Activity 3 Negotiating at a stationery trade fair
Activity 4 Writing a reply to a counter-offer
Language Practice
Emails and experience from professionals in international trade
Unit 4 Negotiating Payment Terms
Activity 1 Understanding different payment terms
Activity 2 Which one is more favorable?
Activity 3 Replying to customers’ payment requests
Language Practice
Emails and experience from professionals in international trade
Unit 5 Confirming Orders
Activity 1 Why order confirmation?
Activity 2 Confirming or declining?
Activity 3 Writing replies to orders
Activity 4 What to do after the order confirmation
Language Practice
Emails and experience from professionals in international trade
Unit 6 Letter of Credit
Activity 1 What to do
Activity 2 Urging the establishment of L/C
Activity 3 Proposing amendments to an L/C
Language Practice
Emails and experience from professionals in international trade
Unit 7 Packaging
Activity 1 Understanding packaging
Activity 2 Describing packaging
Activity 3 Replying customers’ requirements about packaging
Language Practice
Emails and experience from professionals in international trade
Unit 8 Shipping
Activity 1 Knowing shipping problems
Activity 2 Responding to shipping problems·
Activity 3 Giving shipping advice
Language Practice
Emails and experience from professionals in international trade
Unit 9 Settling Claims
Activity 1 Do’s and don’ts for settling claims
Activity 2 Writing replies to customer’s claims
Language Practice
Emails and experience from professionals in international trade
Appendix Emails from Trading Companies
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