定 價:30 元
叢書名:高等院校國際貿(mào)易專業(yè)精品系列教材
- 作者:王玉婧 主編
- 出版時間:2014/7/1
- ISBN:9787561551578
- 出 版 社:廈門大學出版社
- 中圖法分類:F74
- 頁碼:267
- 紙張:膠版紙
- 版次:1
- 開本:16開
作者王玉婧編寫的《國際商務英語函電》體現(xiàn)了整個國際商務過程所必須的交際需要,是實現(xiàn)各職業(yè)能力、成為應用型貿(mào)易人才的前提條件。
本教材創(chuàng)新的在于開篇將商務溝通的理論整合進來,闡釋了溝通的定義、分類及過程,從環(huán)境、語義、心里和文化等角度探討了溝通失效的原因。在建立業(yè)務關(guān)系環(huán)節(jié),添加了信用查詢的相關(guān)知識和例信,并給出銀行資信證明樣本,使教材能夠與實際更緊密地結(jié)合。
本教材可以培養(yǎng)學生使用英文信函進行國際貿(mào)易業(yè)務磋商的能力,讓學生系統(tǒng)掌握國際貨物買賣的一般程序、慣例和規(guī)則,提供學生分析問題和解決問題的能力,打造精通國際貿(mào)易業(yè)務的應用型和復合型人才。
王玉婧,天津商業(yè)大學教授,經(jīng)濟學博士。曾赴澳大利亞CharIesSturtUrliversity做訪問學者;有在外資企業(yè)從事進出口業(yè)務實際工作經(jīng)歷。主要講授國際商務(雙語)、國際貿(mào)易理論與實務、外貿(mào)英文函電、BusinessCommunication,ManaqlnqGlobalBusinese等課程。近5年主持完成省部級課題2項,參與國家課題4項,發(fā)表論文50余篇,SSCl收錄1篇,El收錄4篇,ISTP收錄4篇。
Topic 1 Theory of Business Communication Ⅰ Learning Outcomes Ⅱ CommunicationTopic 2 Writing Principles and Layout of Business Letters Ⅰ Learning Outcomes Ⅱ Brief Introduction of Principles for Business Communication Ⅲ The Components of Business Letter Ⅳ The Layout of a Business Letter Ⅴ The Format of Envelopes Ⅵ Specimen LettersTopic 3 Establishing Business Relations&Credit Inquiry Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 4 Inquiry and Reply Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 5 Offer and Counteroffer Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 6 Purchase&Sales Contract Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Ⅳ Useful Expressions Ⅴ ExercisesTopic 7 Payment Terms Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 8 Establishment of and Amendment to L/C Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 9 TranspOrtatiOn Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 10 International TransportatiOn Insurance Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 11 Complaint Claim&Settlement Ⅰ Learning 0utcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 12 C0rrespondence on Other Trading Practice Ⅰ Learning Outcomes Ⅱ Specimen Letters Ⅲ Useful ExpressionsTopic 13 Functional Business Writing Ⅰ Learning Outcomes Ⅱ Invitation&Reply Ⅲ Notice&Note Ⅳ Announcement Ⅴ Memorandums Ⅵ Minutes Ⅶ Agenda Ⅷ ReportAppendix 1 外貿(mào)常用術(shù)語、詞匯表Appendix 2 世界主要港口Appendix 3 世界主要貨幣主要參考文獻