Unit 1 
Text A Spotlight on Copenhagen 
Language m Use 
Text B How to Create True Customer Advocates 
Unit 2 
Text A A Coke and a Smile 
Language m Use 
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales 
Unit 3 
Text A The Rich Man and the Poor Man 
Language m Use 
Text B Look up! Big Bucks in Billboards 
Unit 4 
Text A The Power of a Blue Box 
Language in Use 
Text B China's Commercial Ties with EU 
Unit 5 
Text A The Value of Time 
Language in Use 
Text B Howard Schultz: What Next？ 
Unit 6 
Text A 30 is not the New 20 
Language in Use 
Text B How to Organize Your Business 
Unit 7 
Text A Only Children: Finding the Middle Ground Between Lonely and Lionized 
Language m Use 
Text B Planning a Positive Cash Flow 
Unit 8 
Text A British Pub Culture 
Language in Use 
Text B A Copycat is Far from Second Best in Business 
Unit 9 
Text A Home 
Language in Use 
Text B Three-point Turn -- Hyundai in America 
Unit 10 
Text A My Bank Account 
Language m Use 
Text B The Future of E-Commerce 
Unit 11 
Text A Leave Your Hat On, but Lose the Jeans 
Language in Use 
Text B The Internet Changes Rules of Game 
Unit 12 
Text A One Man Talking 
Language in Use 
Text B Franchising Pros and Cons: Is Franchising Right for You? 
Unit 13 
Text A Night 
Language m Use 
Text B Creating a High Performance Culture -- Breathe in and out 
Unit 14 
Text A I Know Why the Caged Bird Sings 
Language in Use 
Text B The Culture of Collaboration: Building Bridges for Success 
Unit 15 
Text A Flowers in the Sky 
Language in Use 
Text B The Truth Behind the Tagline of KFC 
Unit 16 
Text A Learning is More than a Lecture 
Language in Use 
Text B The Hidden Indicators of a Failing Project 
Appendix: Intercultural Communication 
Glossary