本教材系統(tǒng)介紹了國際商務全流程的理論和知識。內(nèi)容共12章。本書的宗旨就是使廣大學生和讀者掌握國際貿(mào)易的基本知識，提高專業(yè)英語水平。本書配有大量圖表和案例及練習，便于廣大學生以更加直觀的方式了解復雜的貿(mào)易過程。本書案例充實、圖表清晰，突出了事務性、實用性的特點，實為培養(yǎng)應用型技能人才的教科書。
Chapter 1 An Introduction to International Trade
1. Intemational Trade Overview
1. 1 Difference between Intemational Trade and Domestic Trade
1. 2 Forms of Intemational Trade
1. 3 Reasons for International Trade
1. 4 Benefits and Problems concerning Intemational Trade
2. International Trade Theories
2. 1 Classical or Country-based Trade Theories
2. 2 Modem or Firm-based Trade Theories
2. 3 Development of New Trade Theories
3. Free Trade and Protectionism
3. 1 Free Trade
3. 2 Protectionism
Exercises
Chapter 2 International Trade Procedures
1. International Business Negotiat.ion
1. 1 Steps of Intemational Business Negotiation
1. 2 Approaches to Intemational Business Negotiation
1. 3 Tactics of Intemational Business Negotiation
2. International Sales Contracts
2. 1 A Specimen of Intemational Sales Contract
2. 2 Techniques in Drafting Intemational Contracts
3. International Sales Contracts Performance
3. 1 Import Procedures
3. 2 Export Procedures
Exercises -
Chapter 3 International Trade Terms
1. An Overview of Trade Terms
1. 1 Meaning and Sigruficance of Trade Terms
1. 2 Intemational Conventions of Trade Terms
1. 3 Incoterms
2. Incoterms 2010
2. 1 Differences between Incoterms 2000 and Incoterms 2010
2. 2 Specific Introduction to Incoterms 2010
3. Main Factors concerning Selection of Trade Terms
Exercises
Chapter 4 Terms of Commodity
1. Name of Commodity
1.1 Ways in Naming a Commodity
1. 2 Rules in Naming a Commodity
2. Quality of Commodity
2. 1 Sale by Description
……
Chapter 5 International Marketing
Chapter 6 International Cargo Transportation
Chapter 7 Cargo Transportation Insurance
Chapter 8 International Payments
Chapter 9 Inspection, Claim, Force Majeure and Arbitration
Chapter 10 International Trade Documentation
Chapter 11 Internahonal Trade Modes
Chapter 12 E-commerce
Keys to Exercises
References
Container transportation, or containerization, refers to a transport mode of distributing goods by using unitized containers to allow mechanized handling and possible combination of rail, road, air and ocean transport. Ever since its first introduction in early 1800s, container transport has gone through several stages and now developed into an unstoppable globalized trend which will definitely continue in decades to come.
3.1 Features of Container Transportation
Container Transportation has following features.
High Efficiency
High efficiency is manifested in several aspects. First, compared with break-bulk cargo shipment, container transport enjoys a much higher handling rate. Second, due to the much heightened handling efficiency, container vessels spend less time of their time in port and thus improve their rate of utilization. Third, as a result of faster transits, reliable maritime schedules, and increased service frequency and door-to-door service, the importer needs less warehouse accommodation and the exporter gets paid sooner. Finally, since containers provide reliable protection to the merchandize
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