《跨文化商務(wù)交際英語(yǔ)》是“國(guó)際商務(wù)英語(yǔ)本科核心課程教材系列”,針對(duì)跨文化交際課程編寫。跨文化交際是商務(wù)英語(yǔ)專業(yè)的重要課程之一。《跨文化商務(wù)交際英語(yǔ)》共16單元,涵蓋了跨文化商務(wù)交際的主要內(nèi)容。通過(guò)學(xué)習(xí)《跨文化商務(wù)交際英語(yǔ)》,學(xué)生可以學(xué)習(xí)到跨文化商務(wù)交際過(guò)程中常用的英語(yǔ),同時(shí)還了解掌握跨文化商務(wù)交際的基本理論和基本交際技巧。
Unit1 關(guān)于文化
Part Ⅰ Reading
Text 1 Culture and Communication
Text 2 Culture in Business Communication
Part Ⅱ Listening
The Role of Intercultural Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit2 理解商務(wù)交際
Part Ⅰ Reading
Text 1 Becoming an Effective Business Communicator
Text 2 Cross-Cultural Verbal Communication Styles
Part Ⅱ Listening
Cultural Differences in Business Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit3 跨文化交際概述
Part Ⅰ Reading
Text 1 Your Brain on Culture
Text 2 How to Manage Intercultural Communication
Part Ⅱ Listening
Cultural Studies and Social Change
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit4 當(dāng)今跨文化國(guó)際理論
Part Ⅰ Reading
Text 1 Dominant Theories in Intercultural Business Communication
Text 2 Cultivating A Global Mind-set
Part Ⅱ Listening
Intercultural Communication Competence
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit5 跨文化交際中的商務(wù)禮儀
Part Ⅰ Reading
Text 1 Greetings, Introductions, and Business Cards
Text 2 Conversational Customs and Manners
Part Ⅱ Listening
Dining and Tipping
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit6 跨文化價(jià)值觀
Part Ⅰ Reading
Text 1 Cultural Values in Business and Society
Text 2 Different Values Systems
Part Ⅱ Listening
Equities and eBay——Culture Gets in the Way
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit7 跨文化交際中的語(yǔ)言因素
Part Ⅰ Reading
Text 1 Role of Language in Intercultural Communications
Text 2 Lingua Franca and Message Comprehension
Part Ⅱ ListeningII0
Language, Logic, and Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit8 商務(wù)交際中的文化多樣性
Part Ⅰ Reading
Text 1 Cultural Diversity at Workplace
Text 2 Enhancing Intercultural Communication in the Workplace
Part Ⅱ Listening
Current Trends in the Global Workplace
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit9 跨文化對(duì)商務(wù)交際的影響
Part Ⅰ Reading
Text 1 Social Hierarchies Affect Effective Intercultural Business
Communication
Text 2 Office Customs and Practices
Part Ⅱ Listening
Customary DemeanorBehavior
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit10 跨文化對(duì)商務(wù)交際的影響
Part Ⅰ Reading
Text 1 Leadership Challenges in A Globally Intercultural World
Text 2 Cross-Cultural Dimensions of Decision Making
Part Ⅱ Listening
Human Resources Management (HRM in Business
Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit11 跨文化交際障礙
Part Ⅰ Reading
Text 1 About Intercultural Communication Barriers
Text 2 High-context and Low-context Cultures
Part Ⅱ Listening
Behavioral Barriers to Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit12 如何應(yīng)對(duì)跨文化交際
Part Ⅰ Reading
Text 1 Cross-cultural Communication Strategies
Text 2 Managing in Multicultural Teams
Part Ⅱ Listening
Intercultural Communication and Conflict Management
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit13 跨文化管理
Part Ⅰ Reading
Text 1 How A Global Mindset Translate to Bottom-line Results?
Text 2 Why Cross-cultural Communicatin Is Critical to Virtual
Teams and How to Overcome the Intercultural
Disconnect?
Part Ⅱ Listening
Being Culturally Sensitive
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit14 跨文化談判
Part Ⅰ Reading
Text 1 Communicating and Negotiating across Cultures
Text 2 The Phases of Intercultural Negotiation
Part Ⅱ Listening
Communication and Style of Negotiating
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit15 跨文化營(yíng)銷
Part Ⅰ Reading
Text 1 Cultural Dynamics in Assessing Global Markets
Text 2 Cultural Knowledge
Part Ⅱ Listening
Required Adaptation
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit16 跨文化交際面臨的挑戰(zhàn)
Part Ⅰ Reading
Text 1 The Challenge and Opportunity of Intercultural Cooperation
Text 2 Information Technology and Global E-communication
Part Ⅱ Listening
Becoming Culture Savvy in Cross-cultural Environment
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises